Project description

The client needed a visual refresh for their corporate image, greater flexibility for their content, and a website that would reflect the principles of TCM.

The main idea was to combine imagery that reflect the natural world to wich TCM closely relates, while maintining a simple, serious and sleek interface to underline the link to the medical nature of the practice.

Main Design Concepts

This project consisted of some really exciting design elements. I've worked together with a local photographer from Guilin, China to capture the essence of Chinese natural beauty my client was looking for. Together with a color palette that consists mostly of greyscales, but with lime green in touch this created a serious enviroment while emphasising the natural elemenent of TCM.