The client needed a visual refresh for their corporate image, greater flexibility for their content, and a website that would reflect the principles of TCM.
The main idea was to combine imagery that reflect the natural world to wich TCM closely relates, while maintining a simple, serious and sleek interface to underline the link to the medical nature of the practice.
This project consisted of some really exciting design elements. I've worked together with a local photographer from Guilin, China to capture the essence of Chinese natural beauty my client was looking for. Together with a color palette that consists mostly of greyscales, but with lime green in touch this created a serious enviroment while emphasising the natural elemenent of TCM.