Project description

TALLY WEiJL wanted to launch a stand alone app that would improve their brand's omni-channel experience. With a separately managed ecommerce site, the idea was to go in the direction of a mobile app as their primary customer facing channel. An application would allow the customer to control their orders and interact with other TALLY WEiJL customers as well, all from the customer’s smartphone.

Main project objectives

Become an established omnichannel brand.

Create a loyal customer base.

Use technology to complement the in-store experience.

Differentiate from competitors through innovation.